Your willingness to look stupid determines the quality of your creative output
Sharif Shameem’s friend Aadil was standing in a Whole Foods trying to write something clever on a birthday cake. Nothing came. So Aadil proposed a method: “Let’s just say a bunch of bad ideas out loud so we can get to the good ones.” It worked — they landed on a pun they’d never have reached by aiming for clever fro…
