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Your monkey brain loves patterns more than actual rewards
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Your monkey brain loves patterns more than actual rewards

Ellsworth Toohey
May 02, 2025
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Your monkey brain loves patterns more than actual rewards
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Image: Chatty G

Scientists discovered they could influence people's choices without offering better rewards – simply by offering them patterns. The research, published in Nature Communications by Haran Shani-Narkiss, Baruch Eitam, and Oren Amsalem (2025), emerged from an international competition to influence human preferences.

Researchers set up an onlin…

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