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Why did someone pay $87k for a single Flamin' Hot Cheeto?

Allan Rose Hill
Mar 06, 2025
∙ Paid

image: Goldin

Someone paid $87,840 for this Flamin' Hot Cheeto. The 3-inch-long spicy snack resembles the Pokémon character Charizard. Apparently, sports memorabilia company 1st & Goal Collectibles first found and made a fuss over the item a few years ago. Nicknamed the Cheetozard and preserved in plastic, the algorithms deemed it worthy of the Internet'…

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