Boing Boing

Boing Boing

When winning an MTV giveaway the real prize was regret

In the 1980s and 90s, MTV perfected a particular fantasy: win a contest, live like a rock star, and let the rest of your life take care of itself.

Jason Weisberger
Jan 07, 2026
∙ Paid

MTV

In the 1980s and 90s, MTV perfected a particular fantasy: win a contest, live like a rock star, and let the rest of your life take care of itself. What many winners learned instead was that nothing ruins a dream faster than taxes, logistics, and reality.

As detailed by YouTube channel Rock and Roll True Stories, MTV’s wild promotions often turned into…

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