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When Meta, Google, and Apple agree on “privacy,” watch your wallet

Ellsworth Toohey
Jun 03, 2026
∙ Paid

Wax figure of Mark Elliot Zuckerberg (Harmony Video Production / Shutterstock.com)

Don Marti has a rule of thumb: when Meta, Google, and Apple all line up behind a new “privacy” feature, someone should ask who actually benefits. In a post about the browser ad-measurement standard called Attribution Level 1, he argues the answer is Big Tech. The system, w…

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