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War-related shortages push iconic snack brand into monochrome packaging

“War impacts supply chains” usually conjures oil tankers and spreadsheets, not depressed cartoon snack mascots.

Jason Weisberger
May 13, 2026
∙ Paid

An unexpectedly and weirdly specific way Trump’s global disruption is touching civilian life: the Iran war has apparently reached the snack aisle. Japanese chip maker Calbee is sending some of its famously cheerful packaging into an austere black-and-white witness protection program. Why? The ink has run out.

The packaging on some snacks in Japan is turn…

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