Walmart refreshes logo with thicker sphinctal folds and a tighter pucker

Walmart, old and new

On the left is Walmart's old logo. On the right, the new one. The modest change to the "assterisk", first introduced in 2008, thickens its forms—good for the ever-smaller screens, perhaps, where it may be seen and touched. The wordmark, below, also got a substantial thickening. The more saturated colors are also being paid for.

"Walma…