This TV commercial for beef stew delivers the psychological tension of a Kubrick or Tarkovsky film

Oct 02, 2024

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image: Texas Archive of the Moving Image/YouTube/screenshot

This 1966 TV commercial below for Austex Beef Stew could be the subject of a PhD thesis in film studies. The slow pacing, awkward pauses in dialogue, and psychological tension amplified by the lack of music delivers an overwhelming feeling of existential dread. The style—reminiscent of Kubrick o…

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