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The new invisible facelift moves the face like a Halloween mask

Ellsworth Toohey
Jul 16, 2026
∙ Paid

Instagram Face — Richard Balikian MD / CC BY 4.0 (Wikimedia Commons)

About a decade ago, Jia Tolentino argues in a New Yorker essay, famous faces on Instagram began converging on one look — plumper lips, catlike eyes, sharper cheekbones. People edited their faces in selfies, then had surgeons reshape the real thing to match. That look is called Instagram…

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