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The Mummy poster banned from London Underground

The Advertising Standards Authority ruled the poster resembled a dead child after 28 complaints, but allowed it on TV after bedtime.

Rob Beschizza
Aug 05, 2026
∙ Paid
The poster as it appeared in UK billboard ads
The poster as it appeared in UK billboard ads

The ad campaign for Lee Cronin's The Mummy, a gritty new take on the public domain monster, has been partially unraveled by advertising regulators in the U.K. In upholding a complaint about the movie's posters, the Advertising Standards Authority determined that those showing a "realistic impression of a dead…

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