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The AI-generated creature that won’t go away

Ellsworth Toohey
Dec 13, 2025
∙ Paid

In April 2022, artist Steph Maj Swanson asked an AI image generator to produce something as far from Marlon Brando as possible. After a couple of iterations, the system started generating the same woman over and over: an older figure with hollow eyes and triangular patches of rosacea on her cheeks. Swanson named her Loab.

Loab didn’t just appear once — i…

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