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Target charged more when it detected you were already in the store

Ellsworth Toohey
Feb 26, 2026
∙ Paid

PJ McDonnell/shutterstock.com

Target’s app once charged higher prices when it detected you were searching from inside an actual Target store — the logic being you were already there, so you’d probably pay more. Instacart was caught showing prices that differed by as much as 23% between users at the same grocery store. Expedia and Booking.com quoted wildl…

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