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Sydney Sweeney ad outrage reveals darker political manipulation strategy

Ellsworth Toohey
Aug 04, 2025
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Sydney Sweeney (Michael Mattes / Shutterstock.com)

Sydney Sweeney's gene/jeans commercial blowup has become a masterclass in Steve Bannon's political strategy of "flooding the zone with shit" — overwhelming public attention with manufactured controversies to distract from substantive issues.

The playbook, as analyzed in Notes from the Circus by Mike Brock…

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