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Surprise! Google kills another service because they're bored

Ellsworth Toohey
Jul 24, 2025
∙ Paid

Google, continuing its proud tradition of pulling digital rug pulls, has announced it's killing off its URL shortener service because apparently maintaining perfectly functional tools is boring.

As reported by Google's own developer blog, it's giving users until August 2025 to find alternatives for their goo.gl links before everything goes dark. Those co…

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