Boing Boing

Boing Boing

Starbucks Korea chief apologizes for massacre-themed marketing promotion

Rob Beschizza
May 27, 2026
∙ Paid

Chung Yong-jin, the retail tycoon in charge of Starbucks Korea, apologized yesterday for a marketing campaign that made fun of a 1980 massacre of pro-democracy protestors. It was the executive’s second apology in two weeks; he bowed three times during his televized statement.

The coffee chain sparked public outrage when it attempted to promote a large si…

User's avatar

Continue reading this post for free, courtesy of Boing Boing.

Or purchase a paid subscription.
© 2026 Happy Mutants LLC · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture