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Spokeswoman sues company after it uses AI to make new ads featuring her

Rob Beschizza
Jul 02, 2026
∙ Paid

Amber George in a Fred’s Appliance ad

Amber George, longtime spokeswoman of a store chain, saw an advertisement featuring her that she did not remember recording. If there was a moment of confusion, it was soon obvious what Fred’s Appliance had done: run old ads through AI to generate new ones featuring her.

She complained, and they offered an “addendum t…

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