Boing Boing

Boing Boing

Self-parody alert: Montblanc spent millions on a film that markets nothing

Jason Weisberger
Sep 10, 2025
∙ Paid
1
Share

I watched this ad and came away with no understanding of why I'd want to switch from Parker to Montblanc.

Keep reading with a 7-day free trial

Subscribe to Boing Boing to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Happy Mutants LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture