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Roku's tests autoplaying home screen ads, and users feel tested

Rob Beschizza
Mar 18, 2025
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Image: Roku

Roku makes streaming media boxes and software for smart TVs, and I've stuck with it because I like how simple it is compared to the unusuable mess that Android TV amounts to or the smooth limits of Apple TV. But if I start seeing autoplaying video ads when I'm trying to use the home screen I'll be done. "Awful," says one user subjected to the…

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