Boing Boing

Boing Boing

Read the 1975 owner's manual for the Pet Rock

Advertising copywriter Gary Dahl was drinking with his friends at a bar in Los Gatos, California in April 1975 when he came up with the idea of selling rocks as low-maintenance pets.

Mark Frauenfelder
Sep 19, 2024
∙ Paid
Share

The care and training of your pet rock (1975)
The care and training of your pet rock (1975)

Advertising copywriter Gary Dahl was drinking with his friends at a bar in Los Gatos, California in April 1975 when he came up with the idea of selling rocks as low-maintenance pets.

Keep reading with a 7-day free trial

Subscribe to Boing Boing to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Happy Mutants LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture