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Publishers see traffic plummet as Google's AI answers keep users from clicking links

Ellsworth Toohey
Jul 24, 2025
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Research shows that when Google adds an AI-generated answer at the top of search results, people stop clicking through to actual websites. Next up: Studies confirm that the rich tip waiters ten percent.

According to Pew Research Center, roughly 20% of searches now come with these AI Cliff Notes attached. That number skyroc…

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