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Publishers see traffic plummet as Google's AI answers keep users from clicking links

Publishers see traffic plummet as Google's AI answers keep users from clicking links

Ellsworth Toohey
Jul 24, 2025
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Publishers see traffic plummet as Google's AI answers keep users from clicking links
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Research shows that when Google adds an AI-generated answer at the top of search results, people stop clicking through to actual websites. Next up: Studies confirm that the rich tip waiters ten percent.

According to Pew Research Center, roughly 20% of searches now come with these AI Cliff Notes attached. That number skyroc…

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