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Pet tracking collars turned into bricks overnight

Pet tracking collars turned into bricks overnight

Rob Beschizza / Boing Boing
Jul 31, 2025
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Pet tracking collars turned into bricks overnight
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Image: Whistle

Tractive sold internet-connected GPS pet trackers. Then it sold out to the pet food subsiary of candy giant Mars, and one of its product lines was remotely disabled. Scharon Harding reports on a corporate acquisition that disappeared a useful and well-liked gadget entirely.

By unifying efforts under a single, powerful technology platform, T…

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