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Patagonia is suing Pattie Gonia, which seems off-brand

Nothing says “protect the planet” like suing the drag queen helping people care about it.

Jason Weisberger
May 29, 2026
∙ Paid

Pattie Gonia is a drag queen and climate activist who raises money for environmental causes, hikes in heels, and has apparently become an existential threat to Patagonia’s fleece empire. The high-end athleisure wear company is suing the performer for “irreparable damage” to its brand.

Wylie has amassed millions of online followers performing as Pattie Go…

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