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OpenAI pulls plug on Sora after realizing it built a money incinerator

It simply comes down to OpenAI realizing Sora would never be profitable.

Jason Weisberger
Apr 06, 2026
∙ Paid

Sam Altman. Photo: jamesonwu1972 / Shutterstock

OpenAI didn’t kill its splashy AI video app, Sora, because of copyright chaos or “focus” issues; it shut it down because it was chewing through obscene amounts of compute while users quickly lost interest in the endless stream of AI-generated junk.

“I love Sora, I love generated videos, and I love our partne…

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