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New iPhone Air promises "paradox" experience, investors unimpressed

Mark Frauenfelder
Sep 09, 2025
∙ Paid

iPhone Air

Apple's announced its latest products today. The biggest news was the $1000 iPhone Air, a 5.6mm-thick (0.22 inches) phone that Apple called a "paradox you have to hold to believe." (The iPhone 16 is 7.8mm (0.31 inches thick)

It also announced updated iPhone 17 models. The Pro versions have longer battery life and improved cameras.

The Apple Watc…

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