Melania uses hostages freed by Hamas to promote her movie

The moment is jarring, not because it is shocking, but because it is so on-brand.

Asked a simple and humane question: why she thought it was appropriate to use people freed from Hamas captivity to promote her movie, Melania Trump once again demonstrated her soulless grift and deflected, treating human trauma as set dressing for a personal brand op.

The promotion in question is in the first moments of the video. The question by a reporter, and Melania’s non-answer, start at 8:07.

The moment is jarring, not because it is shocking, but because it is so on-brand.