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Meet Eliot Noyes, a midcentury design master
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Meet Eliot Noyes, a midcentury design master

Bob Knetzger
Nov 18, 2024
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Meet Eliot Noyes, a midcentury design master
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Photo: Bob Knetzger

The 2023 documentary "Modernism, Inc. The Eliot Noyes Design Story" is a fascinating look at one of the masters of midcentury design. Noyes' work for IBM was pioneering in its all-encompassing approach to include corporate identity, advertising, packaging, computer and typewriter hardware, communications, PR, exhibit design, and more.…

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