Boing Boing

Boing Boing

Landlord giant Greystar agrees to quit the rent‑jacking algorithm game (for now)

Jason Weisberger
Nov 25, 2025
∙ Paid

Katherine Welles/shutterstock

In the midst of a housing crisis stemming from unaffordability, rents keep going up and up, and we wonder why. Turns out, a giant landlord named Greystar was quietly playing algorithmic chicken with the entire rental market, sharing competitor rent data, using AI tools to set prices, and basically mowing the lawn while the r…

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