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Kristi Noem’s $220m vanity ads cost more than Hollywood blockbusters

Rob Beschizza
Mar 12, 2026
∙ Paid

Noem on a horse. $220m.

People Magazine compares the $220m budget for a few vanity shots of fired Homeland Security chief Kristi Noem to the budgets of this year’s Oscar-nominated films. It turns out the no-bid contract dwarfs the budgets of all but one. In fact, it’s more money that almost all Hollywood movies burn through on their way to the silver scr…

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