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Japan’s truth-in-packaging law makes snacks look exactly like the box

Mark Frauenfelder
Apr 08, 2026
∙ Paid

Image: Pxhere

Japan’s Act Against Unjustifiable Premiums and Misleading Representations (1962) is a consumer protection law that cracks down on deceptive advertising and packaging. Companies can’t exaggerate what’s inside, especially when it comes to size, appearance, or quality. If companies break this rule, they risk fines and public warnings.

This law …

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