Boing Boing

Boing Boing

How comic publishers tricked the trademark office with garbage comics

Ellsworth Toohey
Jan 31, 2026
∙ Paid

In the 1930s and 1940s, comic book publishers fought dirty wars over titles. If you wanted to lock down a name like “Thrill Comics” or “Sensation Comics,” you needed to convince the U.S. Patent & Trademark Office that you’d actually published a comic with that title. Enter the ashcan comic: a fake publication, sometimes just a cover with nothing inside,…

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