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How AI-generated "sadcore" posts exploit Facebook users for profit

Ellsworth Toohey
Feb 21, 2025
∙ Paid

Examples of sadcore memes on Facebook

A selfie of tearful 42-year-old woman holding a colorful birthday cake bears the caption "Today is my 42nd birthday, no husband, no children, I baked the cake by myself…" Neither the woman nor the cake is real. It's an AI-generated image designed to turn sympathy into profit on Facebook.

These "sadcore" posts, as repo…

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