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Boing Boing

How a naked steakhouse ad became a feminist protest poster

Ellsworth Toohey
Apr 07, 2026
∙ Paid

Ad for the Cattle Baron.1968

When Sara Van Horn’s grandfather Jerry opened the Cattle Baron steakhouse on West 46th Street in Manhattan in 1967, his ads featured a nude woman posed in a cowboy hat, her body mapped in labeled butcher’s cuts from shoulder to heel. New York editors required an illustrated bikini before they’d run it; the ads ran regardless.

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