How a bartender turned dick-shaped candy into a $100K business
In 2015, a group of women threw a bachelorette party in a bar somewhere in Canada. The bartender on duty said, "they had dick everything – straws, inflatables, glitter — and of course — Dick Candy." At that moment, the bartender was struck by an idea: why not monetize the age-old insult "eat a bag of dicks"?
While the crude phrase had been around for decades, no one had actually turned it into a literal product you could ship to friends or foes. In a post on Imgur, the bartender said he found bags of dick-shaped candy at a sex for $13. "They were….ok. Not great candy, but it's not meant to be great, it's meant to be funny," he said. More importantly, the bag contained the name of the supplier for the candy. "I found a wholesaler, and placed an order for about a dozen bags," he said. "This cut my cost in half vs reselling from a sex toy store, so I was pretty happy to be able to order those first 12 bags and see where it got me."
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