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HBO boldly innovates by reverting to old name
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HBO boldly innovates by reverting to old name

Ellsworth Toohey
May 14, 2025
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HBO boldly innovates by reverting to old name
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Photograph by Fabio Lovino/HBO

Warner Bros. Discovery has decided to rename its streaming service HBO Max. Again. Because that's definitely what was wrong with it.

As reported in CNBC, the company that brought us HBO Max, then Max, will now heroically circle back to HBO Max. It's like watching your drunk uncle try to parallel park – eventually he'll get i…

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