Boing Boing

Boing Boing

Government to citizens: stop renaming yourselves "Salmon"

Popkin
Jul 16, 2025
∙ Paid

Image: Krasowit / shutterstock.com

A sushi promotion in Taiwan led hundreds of people to legally change their names to "Salmon," only to discover some people couldn't change them back. In March 2021, Japanese sushi chain Sushiro offered free meals to anyone whose name contained the Chinese characters for salmon (鮭魚, guīyú). The promotion sparked what Tai…

User's avatar

Continue reading this post for free, courtesy of Boing Boing.

Or purchase a paid subscription.
Popkin's avatar
A guest post by
Popkin
Boing Boing contributor
Subscribe to Popkin
© 2026 Happy Mutants LLC · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture