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Google.ai predicts its own enshittification timeline

Mark Frauenfelder
Dec 19, 2025
∙ Paid

Image: Google Gemini

Google.ai is a new front-end for Google’s AI services. Currently, it’s free, ad-free, and delivers uncluttered answers to questions. It won’t work this well for long, though. It’s destined for enshittification, but how soon? I asked Google.ai to give me its own enshittification timeline, and here’s what it said:

Stage 1: User Seductio…

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