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Forbes' dirty little secret: Exploiting Google for massive profits

"Forbes Marketplace is a Google heist of the highest order. It's generic, thin content with a single goal: rank to generate affiliate revenue."

Mark Frauenfelder
Sep 20, 2024
∙ Paid

Forbes is famous for fêting con artists and selling pet insurance on a commission basis.
Forbes is famous for fêting con artists and selling pet insurance on a commission basis.

The top Google search result for "best pet insurance" is a Forbes site that earns affiliate revenue. Same with "best cbd gummies." "how to get rid of roaches" is the second result on Google. In fact, Forbes is in the top five results countless Google searches, and they all earn affiliate revenue. According to Lars Lofgren, Forbes affiliate income (which is managed by a separate company it parners with)  is estimated to be in the hundreds of millions of dollars annually.

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