Elon Musk invents the mattress sale
Price isn't why people don't buy Cybertrucks; the truck being terrible is why they don't.
Eleven-dimensional chess player Elon Musk has unveiled a bold new pricing innovation this week: the limited-time offer. Telling customers the price will go up if they don’t buy right now is a breakthrough retail strategy long thought to be exclusive to Presidents’ Day mattress sales and going-out-of-business sofa emporiums.
On Thurs…
