Boing Boing

Boing Boing

DuckDuckGo's "Normal F***ing Sunglasses" sell out in a day

DuckDuckGo is well-known for its privacy-oriented search engine , but a pivot into fashion proved a big hit this week.

Rob Beschizza
Aug 06, 2026
∙ Paid

DuckDuckGo is well-known for its privacy-oriented search engine, but a pivot into fashion proved a big hit this week. Its "Normal Fucking Sunglasses," posted yesterday here at Boing Boing, sold out right away despite being otherwise unremarkable Paso Robles from Knockaround. They're now taking pre-orders for another batch.

With a classic style, polarized…

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