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DHS secretly paid firm tied to Kristi Noem in $220M ad campaign

Ellsworth Toohey
Nov 14, 2025
∙ Paid

DHS ad with Kristo Noem

On October 2, the second day of the government shutdown, Homeland Security Secretary Kristi Noem arrived at Mount Rushmore to shoot a television ad sitting on horseback in chaps and a cowboy hat. Her stern message for immigrants: “Break our laws, we’ll punish you.”

ProPublica reports that the $220 million taxpayer-funded ad campaig…

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