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Data brokers caught hiding privacy opt-out pages from search results

Ellsworth Toohey
Aug 13, 2025
∙ Paid

Andrey_Popov/shutterstock.com

If you've ever tried to remove your personal information from the internet, data brokers are making that task deliberately harder by hiding their deletion request pages from Google searches, a new investigation reveals.

The Markup and CalMatters found 35 data broker companies — firms that harvest and sell your personal inform…

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