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CEO of toy giant Mattel says company will raise prices to deal with tariffs

Rob Beschizza
May 07, 2025
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Master of the Universe

Responding to questions about his tariffs on imports, President Trump said your children don't need so many toys. If the specific reason why remains a mystery to anyone, Mattell's CEO Ynon Kreiz explains: because they're going to raise prises on the toys.

In an appearance on CNBC's "Squawk Box" on Tuesday, Mattel CEO Ynon Kreiz cast…

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