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Campbell’s tried to make soup cocktails happen in 1955

Popkin
Jan 14, 2026
∙ Paid

365 Focus Photography / Shutterstock

These 1955 advertisements show Campbell’s Soup pushing an unexpected cocktail recipe. One ad gives the recipe for a “Frisky Sour”: 2 chilled cans of Campbell’s Beef Broth, 1 can of ice water, and 1/3 cup of fresh lemon juice. At first glance, I thought these recipes were meant to jazz up cold Campbell’s soup with some…

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