California declares war on the Kars4Kids earworm

The problem wasn’t that the money went somewhere; it was that the jingle strongly encouraged donors to imagine it going somewhere else.

In a rare triumph for both consumer protection law and everyone with functioning ears, a California judge has effectively told Kars4Kids that if it wants to keep blasting its psychic malware across the airwaves, it needs to stop being misleading about where the money goes.

Kars4Kids Chief Operating Officer Esti Landau testified that the charity’s “primar…