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Buying sunglasses in Brazil requires a degree in psychological bargaining tactics
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Buying sunglasses in Brazil requires a degree in psychological bargaining tactics

Ellsworth Toohey
Apr 03, 2025
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Buying sunglasses in Brazil requires a degree in psychological bargaining tactics
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In Brazil buying a pair of children's sunglasses requires an elaborate bargaining ritual complete with coffee service and multiple sales staff, as London School of Economics professor Christopher Sandmann discovered during a family vacation.

Writing on The Holdup Problem, Sandmann describes entering a high-end optical shop wi…

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