BMWs are showing a commercial at startup
BMW owners are starting their cars to find a Spider-Man movie ad on the dashboard screen instead of a festive animation.
Late-model BMW owners are starting up their cars to find a commercial for Spider-Man: Brand New Day.
Responding to a request for information about the ad from The Autopian, BMW confirmed the animation is part of a broader partnership with the film:
"A few of our vehicles – including the BMW iX3 – were in t…
