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Black Friday sales down 2%, but cost 10% more

Rob Beschizza
Nov 30, 2025
∙ Paid

Photo: Shutterstock

A fine example of whiplash in the news this morning: first, a negative-toned segment lamenting the increased prices of everything due to high tariffs. Then, a positive-toned segment exalting Black Friday spending being up 10 percent. The two segments exist in different universes: one with people, and one with businesses.

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