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B-kyuu gurume: Japan’s cult of perfect cheap food

Ellsworth Toohey
Dec 20, 2025
∙ Paid

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There’s a Japanese phrase for the kind of meal you remember years later, even though it cost eight dollars and you found it by asking a taxi driver: B-kyuu gurume, or “B-class gourmet.”

The Japan or Die newsletter explains the concept: B-kyuu gurume is everyday comfort food that happens to be incredible. Ramen from a counter wi…

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