Amazon pulls rights to Melania film after theater mocks it
Without irony, mockery, or marquee humor, Melania is just a weird hat.
A theater in Lake Oswego tried to garner some ticket sales for Melania’s Brett Ratner-directed bomb with clever marquee jokes. Amazon became so offended that they yanked the theater’s license to show the film.
“Got a call that the higher ups (i.e., at Amazon) were upset with how our marquee marketed their movie (i.e., Melania), that, per them, Sunday would be its last day here,”the Lake Theater & Cafe said in a post on Instagram about the scheduling changes. The loss of the theatrical rights is attributed to the Lake Theater’s marquee messages for the documentary. These included: “DOES MELANIA WEAR PRADA? FIND OUT FRIDAY!” and “TO DEFEAT YOUR ENEMY. YOU MUST KNOW THEM. MELANIA.”
There is no evidence that Amazon specifically objected to the jokes. If anything, the episode highlights the film’s core problem: people only care about mocking it, not the film itself. Without irony, mockery, or marquee humor, Melania is just a weird hat.