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A whaling museum printed its worst review on a hoodie. It sold out

The New Bedford Whaling Museum turned a 2020 one-star review into $60 hoodies. They sold out.

Ellsworth Toohey
Aug 07, 2026
∙ Paid
New Bedford Whaling Museum — Gloworo / CC BY-SA 4.0 (Wikimedia Commons)
New Bedford Whaling Museum — Gloworo / CC BY-SA 4.0 (Wikimedia Commons)

In 2020 the New Bedford Whaling Museum in Massachusetts picked up a one-star review that read "worst aquarium ever." It is a museum about the history of whaling, and it keeps no live whales. Six years later, the museum has printed the line on hoodies, T-shirts, crew necks, and bags, …

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